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Client Partners
Concept Branding Group has extensive experience working with Fortune companies, trade groups, nonprofit organizations and small businesses. We have provided strategic brand counsel and consulting services for some of the world’s largest and most venerable brands – as well as many well known local “institutions.”
Our past and current client relationships include Applebee’s, International Hotel & Restaurant Association, Levi-Strauss, National Restaurant Association, RJR Nabisco, Sybase, Target Corporation, and TGI Fridays/Carlson Restaurants Worldwide. Please click on the links below to visit some of our current and past clients.
Consumer/Retail
• BlackWater Distilling – Stevensville, MD
• Harbor Candy Shop – Ogunquit, ME
• Jensen's Foods – Palm Springs, CA
• Levi-Strauss, Inc. – San Francisco, CA
• PaperLeaf Books – Baltimore, MD
• RJR Nabisco – Winston-Salem, NC
• StationaryCentral, Inc. – Milwaukee, WI
• Sybase – Dublin, CA
• Target Corp. (former Mervyn’s division) – Hayward, CA
• The Beer Bible – Philadelphia, PA
• World Harbors, Inc. – Auburn, ME
• Collington Episcopal Life Care Community – Washington, DC
Hospitality & Restaurants
• Applebee’s – Dallas, TX
• Curry Club Restaurant – Washington, DC
• Du-Par’s Restaurants – Los Angeles, CA
• Eggspectation Restaurants – Portland, ME
• ItsHospitality.com – Washington, DC
• Matterhorn Ski Lodge and Bar – Sunday River, ME
• Monterey Wine Festival – Monterey, CA
• New Course Restaurant & Catering – Washington, DC
• Orchard Street Chop Shop – Dover, NH
• TGI Fridays/Carlson Restaurants Worldwide – Dallas, TX
• Weathervane Seafood Restaurants, Inc. – Kittery, ME
Small Businesses
• Brandon Green & Associates Real Estate – Washington, DC
• Dining Alliance – Boston, MA
• Dynasty Financial Group – Washington, DC
• Goodwin & Associates Hospitality Services – Concord, NH
• Hunter's Nightclubs – Palm Springs, CA
• M. C. Basset Publishing – Philadelphia, PA
Trade and Nonprofit Groups
• American Insurance Association – Washington, DC
• Bay Area Council – San Francisco, CA
• Favorite Independent Restaurant Association – Somersworth, NH
• Greater DC Cares – Washington, DC
• Greater Portsmouth Chamber of Commerce – Portsmouth, NH
• International Hotel & Restaurant Association – Paris, France
• Main Street Palm Springs (Merchants Association) – Palm Springs, CA
• Maine Restaurant Association – Augusta, ME
• National Federation of Independent Business – Washington, DC
• National Restaurant Association – Washington, DC
• National Restaurant Association Educational Foundation – Chicago, IL
• Responsible Hospitality Institute, Santa Cruz, CA
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Testimonials
"Throughout his career, Tom Kelley has done an outstanding job of providing strategic advice to both suppliers and operators. His keen insight of the industry, coupled with his proven ability to develop and execute a strategic plan, has made him and Concept Branding Group a respected and reliable go-to source. Quite simply Concept Branding Group delivers!"
Stephen J. Caldeira
Former Global Chief Communications Officer
Dunkin’ Brands
"Over a period of nearly a decade, Concept Branding Group was an instrumental part of our Public Affairs operation, providing strategic counsel, tactical recommendations, and implementation of our annual hospitality industry outreach plans. We could not have had the successes we had during that time (resulting in $400 million dollars in savings over a decade) without Tom’s leadership. Since leaving RJR Nabisco, I have worked with Concept Branding Group on a half dozen projects including: Carlson Restaurants Worldwide, where I was Executive Director of Corporate Communications, and U.S. Foodservice, where I was Vice President of Corporate Communications. Tom’s knowledge, experience, and professionalism have been keys to our successes."
Rob Meyne
Former Senior Director, Public Affairs
RJR Nabisco
"At Sybase, we delivered database and synchronization technology used in retail point of sales systems through partners like Micros, at large national and global hospitality and food service providers. Concept Branding Group’s deep industry knowledge, executive relationships at trade associations and major brands enable us to translate our technical features and benefits into business terms key decision makers could understand in the hospitality and food service industry. Tom’s team at Concept Branding Group gets you the inside track saving time and money, and delivering results."
Peter Finke
Former Sales Manager
Sybase
"Concept Branding Group provided me and our management team with solid analysis, concrete suggestions on operational improvements, and ways to better showcase our company’s rich legacy with our current and expanded guest market. The firm’s insights on refocusing our brand, in strengthening marketing, and in expanding external communications were not only impressive but added real value to our company."
Terry Gagner
President
Weathervane Seafood Restaurants, Inc.
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clients