Tom Kelley
Principal
Concept Branding Group
Tom,
Many Thanks for a job well done!
September of 2010 Tom Kelley contacted F&BA office inquiring about Allied Membership for his company—Concept Branding Group
As a result of our meeting and discussion Concept Branding agreed to provide Pro-Bono consultation to F&BA regarding corporate structure, marketing and branding
Tom immediately forged a great action working group resulting in a restructure of F&BA Corporate Officers that has better defined representation to members and the greater community.
Rework of all the solicitation and marketing pieces used to contact members, perspective members, industry stakeholders and community groups. The outcome has greatly enhanced our effectiveness to communicate who we are and what we represent.
The new perspective Tom provides to tradition warn methods has proven to be a winner that is helping the F&BA succeed in this challenging economy—BRAVO!
Stephen A Zolezzi
President, CEO
Food & Beverage Association San Diego County
“Hospitality’s Go-To Source”
3110 Camino del Rio South #315
San Diego, CA 92108
619-228-2291, fax 619-228-2297 cell-619-379-4300
www.foodnbeverage.org
