Hospitality Marketing & Branding | Concept Branding Group

Reasonable Effort and Responsible Alcohol Service

October 18, 2011
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If you are an owner/operator of an alcohol service establishment, you need to know the laws. More than just knowing the laws surrounding responsible service, you need to make “reasonable effort” to ensure your guests are safe and legal. In short, you need to understand what steps to take to ensure that your license is [...]

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Choose first to work with operational marketing experts, not slick PR folks.

October 18, 2011
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Restaurants, retailers and other small businesses constantly receive tons of solicitations from all kinds of ad agencies, marketing and PR firms, design firms, and consultants. Unfortunately, not everyone is ready for a full brand make over, PR, or publicity roll out. Don’t sell yourself short and sign up for what appears, on the surface, to [...]

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Branding and Racing : Lesson 4

October 18, 2011
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Lesson 4: The Racing Line WARNING: Don’t use this to go get groceries, but it is standard on the race track. The most important technical skill to develop, on a race track, is the ability to find, maintain, and constantly fine tune “the racing line”. Listen to any motor sports event, on TV, and you’ll [...]

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Branding and Racing : Lesson 5

October 18, 2011
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Lesson 5: Types of Turns WARNING: Don’t use this to go get groceries, but it is standard on the race track. In my last BLOG I talked about the importance of finding the racing line. That was a perfect introduction in to the subject of “turn classifications” as the two subjects are both important, and [...]

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