Community Relations

We extend-out your brand message to key influencers in your target demographics and communities where you do business. Let us show you the power of grassroots action – both in your communities and in key stakeholder groups through:

• Cause marketing opportunities
• Community relations marketing
• Forging internal departmental synergies through gaining publicity
• Niche community/demographic outreach
• Local community media relationship building
• Coalition/Alliance building
• Partnership development
• Refining charitable giving guidelines

We work with our clients to help develop programs that help them meet their marketing goals while promoting their positive contributions and connections to their communities – showcasing the positive impact of jobs, community support and local team member involvement. We take proven goal standard programs in community relations and make them work for our clients to improve perceptions as well as the bottom line.

Industry Relations

Whether you work with governments, trade groups or other organizations, our consultants are equipped to help all parties further industry relations with greater speed and ease. Depending on your project, we offer:

• Key message development and delivery
• Trade press/media relations building
• Editorial, print and radio campaigns
• Public awareness campaigns
• Government relations
• Coalition and alliance building
• Trade show advance and follow-up strategies

Many companies and organizations are just beginning to understand how much impact external factors such as local government actions, community, industry, and trade relations can have on their operations and growth. Seemingly minor changes in local consumer opinion and perceptions can have a substantial impact on the bottom line and brand clarity.