Your world is watching you. Brand Wow is our proprietary, discovery diagnostic system (with resulting report) that will recommend tune-up strategies for a healthier, smarter brand. So you can:

BRAND WOW – SPECIFIC MENU OF DELIVERABLES

This will include analysis, staff input, solutions, system development, and training. It will improve front of house structure, functionality, experience, consistency, staff relations, flow of service, and efficiency. We will also review the essential detail items that need to be consistently delivered to guests.

Menu development: Includes a systematic menu analysis and tune-up with a view to consistency, presentation, value, profitability, appropriateness to theme/goals, and back of the house development. We’ll also look at new product development and the setting of “signature” menu items as points of distinction unique to that operation. We’ll also make visual branding recommendations, as needed.

Guest experience: Includes evaluation of physical space as it relates to the overall theme/goals. We’ll make suggestions for creating an atmosphere that fits the overall brand goals, message, and theme (possibly including architectural/interior design, exterior façade and signage, lighting, and interior signage) of the establishment in order to dovetail these elements into the brand and differentiate you from your competition.

Branding:   Includes advice on marketing, concept development, and brand refinement. This may include direction on key message(s), standards, and mission statement development. It may also include advice concerning marketing, advertising, logo development and use, your tagline, print materials, and the design and use of your website, along with how you are utilizing blogs and social media to spread the word. We’ll look at tradition reinforcement/review to keep pace with changing demographics, and non-advertising focused public relations outreach strategies to reach your geographic and demographic markets.

Finally we’ll look at the use of publicity for key personnel, along with community outreach strategies to showcase your commitment to your particular neighborhood.

EXPANDED SERVICES

Turn around: A popular and profitable restaurant can quickly turn into a cash drain with declining cover counts. In most instances, this usually has been going on for sometime before ownership is aware of the situation. Momentum is working against success. A turn around requires quick action with immediate, measurable improvements. Concept Branding Group has first hand experience with turn around strategies. With time and cash as the highest priorities, Concept Branding Group consultants will provide specific action steps to achieve stability and subsequent growth of the ongoing business. In addition to Restaurant Tune Up services, will also address these immediate, critical issues:

Cash flow priorities:  Accounts payable and vendor relations. Product cost controls including ordering, receiving, preparation, presentation and collection. We’ll look at staff retention, training, and payroll costs, along with the budgeting of all variable expenses.

Improve brand:  Our goal is to increase a positive perception of your restaurant/brand while resolving challenges. We’ll look at how to strengthen your brand through staff involvement and refocused training. We want to position your brand for future growth and position it as a vital, contemporary competitor, in the marketplace.

Drive sales:  We’ll look at, and make recommendations, for in-house promotions, increasing server sales, increasing average checks, targeting a better demographic, developing loyal return customers, and developing  new profit centers.

Action plan:  We’ll assist management in producing an actionable plan that includes methods to evaluate progress. Results will be maximized with minimum further cash outlay.

Outside the Box:  Finally we look at the “X-factor… the unknown. Through experience we are highly sensitive to, and constantly on the lookout for, those things that are overlooked or you are unaware of – Those “I wish we’d have known that before” kind of epiphanies that arise almost every time we do this. We’ll take care of you. You’ll understand why we’ve chosen to call this process “Brand Wow”.

We understand that motivated operators, who are interested in this program, will probably prefer an immediate start. Our Restaurant Brand Wow Team stands ready to bring more dollars to your bottom line. Let’s put our strengths together. Let’s cook.